Audience members at a conference

Center for Market Advantage

In today’s fast-paced, globally integrated world, generic strategies and traditional approaches are not working anymore. Decision makers need empirically-supported, action-driven insights to generate sustainable competitive advantages.

The Rutgers Center for Market Advantage (CMA) enables its members to uncover new insights, extract wisdom from data, and implement proven competitive strategies.

Our Mission

The mission of CMA is to facilitate ongoing interaction between business leaders, academic researchers, as well as governmental and nongovernmental stakeholders to promote the discovery and dissemination of strategies that create a sustainable market advantage.

CMA will contribute to the competitiveness of its member organizations, facilitate value co-creation by and for stakeholders, encourage global trade and economic development, and generate a repository of the state-of-the-art knowledge.

CMA aims to be the leading interdisciplinary hub of knowledge generation and dissemination with respect to market strategies and best practices to co-create value and establish a market advantage in an increasingly turbulent global environment.

CMA Activities

Set and publicize research priorities regarding market strategies that drive market advantage

  • A biennial survey of decision makers will be conducted, and research priorities will be identified and publicized, under the supervision of the CMA Executive Board.

Foster academic research in the domain

  • Develop relevant indicators and databases to empower market advantage strategies
  • Provide grants to researchers interested in pursuing research in line with the mission and the research priorities of CMA

Disseminate knowledge

  • Periodic roundtables to provide insight into pressing questions
  • Early access to research results from CMA-funded projects for center members in advance of their publication and general distribution
  • Development and publication of periodic newsletters and topical white papers
  • Members-only executive seminars, workshops, and networking events
  • Web portal to serve all companies and managers interested in market strategies
  • Training and certificate programs to provide attendees with state-of-the-art understanding of strategies that lead to market advantage
  • Publication of high level findings in academic journals by CMA supported researchers

Global Business Hub

  • The center will act as a hub connecting and facilitating international business partnerships for market advantage.

Faculty Spotlight

Sengun (Shen) Yeniyurt

Marketing Department Chair, Dean’s Research Professor, Co-Editor-in-Chief of Rutgers Business Review

Dr. Yeniyurt is a Dean’s Research Professor and the Chair of the Marketing Department at Rutgers Business School. He has an outstanding interdisciplinary research record, and currently serves as the founding Co-Editor-in-Chief of Rutgers Business Review (RBR). RBR is a new Rutgers-based journal that aims to provide thought leadership in...

Faculty Spotlight

Can (John) Uslay

Professor I and Vice Dean for Academic Programs and Innovations

Can Uslay (MBA and Ph.D., Georgia Institute of Technology) is Vice Dean for Academic Programs and Innovations for Rutgers Business School at Newark and New Brunswick and oversees 19 academic programs as well as the Office of Career Management, Office of Technology and Instructional Services, scheduling, mentoring, student engagement, and...

Contact Us

For additional information about the Center for Market Advantage, please contact us at