Mini-MBA: Idea Design to Execution Accelerator (IDEA) Curriculum

Day 1: Discover

Module 1: Discovering Issues - Challenges to Define the Problem

Here we set the tone for the five-day program with an introduction to IDEA ™. It will bring out the need for aligning business operations, IT, marketing, and other organizational functions to achieve sustainable competitive advantage in an ever-changing market place. You will be exposed to the roadblocks experienced by organizations in bringing new ideas to the market with speed.

Key Takeaways:

  • Familiarize users with the concept of the 5D Framework and how it can help bring newer product and services to market that help them difference from the competition
  • Introduction of the First “D” of the IDEA Framework
  • Discover the process of structured problem identification to gain an understanding of the current landscape and the drivers of change
  • Immerse, Observe Engage - Understanding the customer socio-economic environment to define the problem from the lens of the customer

Module 2: Discovering Customer Journeys

In the first phase of the 5D framework, “Discover,” participants learn how to structure a clear business problem definition and put together a cross functional team to get started. This module will introduce participants to customer journey mapping and demonstrate how to narrow down to a specific customer journey and understand and document the high level current state.

Key Takeaways:

  • Define the customer journey as the complete sum of experiences that customers go through when interacting with your company and brand.
  • Understand the interdependence of touchpoints within that journey with customer personas, channels and internal and external factors impacting the journey including friction point analysis.
  • Develop skills to build and execute a journey mapping process within and across organizations of all sizes.
  • Develop feedback loops

Day 2: Diagnose

Module 3: Diagnosing Issues to Maximize Customer Value

To help define business value from the lens of the customer, we study worldwide manufacturing and service organizations that have achieved significant benefits by adopting Lean and Six Sigma Management Principles.

Key Takeaways:

  • Introduction of the Second “D” of the IDEA Framework
  • Tools, methodologies and frameworks used to analyze the problem and identify root causes
  • Understanding the concepts of Six Sigma and the evolution of Lean Management
  • DMAIC and DMADV Frameworks
  • Identification and elimination of waste

Module 4: Diagnosing and Understanding Client Experiences

In the 2nd phase of the 5D framework, “Diagnose,” we guide participants to an understanding of the desired/aspirational Customer Experiences and introduce Zero Based Design. As they develop client journey maps to understand and diagnose experience issues and journey maps to reframe and reimagine experiences, participants can apply convergent and divergent thinking to ideate for potential solutions.

Key Takeaways:

  • Additional approaches and tools for problem analysis to identify root causes that build on Lean and Six Sigma methodologies
  • Functional and Emotional needs of the organization and business units
  • Diagnosing types of innovation
  • Introduction to the Minimum Value Product and Business Canvas Model

Day 3: Design

Module 5: Design Principles and Models for End-to End Customer Experience

This module centers around design principles and models for customer experience. Here we provide design best practices used by some of the most successful organizations in the design space. Topics include: Design Concepts, Creative Thinking, Ideation Models, Story, Communication, Validating Assumptions, and Go-to-Market Strategy. You will be able to develop a value-based focus to prioritize customer needs by using storyboarding, and capturing brain dumps and affinity maps to sharpen focus.

Key Takeaways:

  • Introduction of the Third “D” of the IDEA Framework
  • Learn different ways to think towards a solution development
  • Learn how to ideate and prioritize features for solution design using divergent and convergent thinking
  • Focus the Minimal Viable Product and evolving over time toward Product Market Fit 

Module 6: Design-Thinking Frameworks and Toolkits for Innovative Solutions

This module centers around design-thinking frameworks and toolkits for innovative solutions. Topics include: Customer Journey Mapping, Business Management and Planning Tools, Collaboration Platforms, Workspace Design, and Design-Thinking Frameworks. Hands get figuratively dirty as participants help structure the requirements for a Minimum Viable Product (MVP), and develop prototype and testing plans. Participants will learn how to leverage lean practices to facilitate problem solving, expedited decision making, and collaboration.

Key Takeaways:

  • Principles of Design Thinking and additional frameworks and toolkits to channelize thinking for solution design
  • AEIOU Framework and empathy mapping
  • Leverage lean practices to facilitate program solving, expedited decision making and collaboration
  • Explore and analyze the innovative mindset and Design Thinking for human centered design

Day 4: Develop

Module 7: Developing Agile Innovation

Participants are introduced to Agile development and its key attributes required for developing a solution in a short timeline (i.e., fixed timeline instead of fixed scope) by adopting an iterative development methodology. By starting with a vision and adapting through the development process, by prioritizing people over processes and tools and prototypes over documentation, and by responding collaboratively to customer input and changes over following a rigid plan.

Key Takeaways:

  • Introduction of the Fourth “D” of the IDEA Framework
  • Agile development and its application for collaborative solution development
  • Iterative development based on prioritization
  • Waterfall versus Agile development and the integration of key roles when developing an on-time solution

Module 8: Developing Minimal Viable Product towards Product Market Fit

The value of what you develop must be in the eyes of the customer. Here we focus on starting with the Minimal Viable Product (MVP) use case (covering 60 to 80% of customers) and evolving over time toward Product Market Fit (PMF). It will involve receiving customer feedback to validate MVP, learn, and iterate as required. Topics include Business Model Canvas, Archetypes / Personas, Strategic Partnerships, Lean Development Methodology, Agile Prototyping, Expedited Decision-making, Priority Matrix, Capital Matrix, Networks, Crowdsourcing, Breakthrough Innovations, Creativity, Immersion, Orthodoxies, Analogies, Constraints, and Leadership / Talent frameworks.

Key Takeaways:

  • Complete a business model and do rapid prototyping
  • Build a Business Model Canvas to document the value proposition and strategy
  • Learn to impose artificial constraints on a business model
  • Accelerating Exponential Disruptive Change – crowd sourcing and crowd funding

Day 5: Deliver

Module 9: Delivering Successful Change: Models, Case Studies

Through a case study, we see how another company managed strategic change through an end-to-end customer focus using Design and Lean Thinking. Participants will reflect on and document what they can apply in their organization/workplace.

Module 10: Delivering Successful Change: Models, Case Studies, cont.

Teams will deliver their own solutions to a problem presented and receive feedback from customer panellists and peers.

Key Takeaways:

  • Introduction of the Final “D” of the IDEA Framework
  • Understand the elements of change and to execute successful change
  • Designing Successful Change and change management models
  • Product, Service cases studies to understand all the elements of 5D framework successfully applied

Program Overview

For an overview of our Mini-MBA: Idea Design to Execution Accelerator (IDEA) program plus program benefits and outcomes, please click here.